Case study: a Sales & Marketing Director for Vaneigens

How New Technology Search helped a Salesforce consultancy increase its commercial strength

Client: Vaneigens

Vaneigens is a successful Salesforce consultancy and implementation partner. Since its incorporation in 2017, the company has built a client list of respected names and major players in retail and e-commerce. Like many Salesforce partners, Vaneigens has to overcome the challenges of a highly competitive job market. The Salesforce ecosystem is growing at thirty percent per year. As a result, the demand for experienced professionals far exceeds supply, resulting in scarcity and steeply rising salaries. Moreover, the experienced people sought by Vaneigens are often already employed by the Big 4 consulting firms. Convincing people of this calibre to move to a smaller organisation is far from self-evident. So Vaneigens engaged New Technology Search to fill the vacant Sales & Marketing Director position.

Challenge: find a Sales & Marketing Director who can deliver growth

The role of Sales & Marketing Director was vital for Vaneigens. This was the first time that this young company would hire someone with a 100 percent focus on commercial successes and growth, an area of activity that had previously been the domain of the company’s managing director and owner. The ideal candidate would be a mature sales professional with the skills needed to take the commercial processes at Vaneigens to the next level. Someone well acquainted with Salesforce technology and with years of experience in selling to the SME and enterprise sectors. And also a person capable of operating at senior level in international client environments.

Approach: an active search and an open process
<p>New Technology Search applied a structured methodology that aimed to select the right candidate in a number of steps, based on consultation with the client at each stage. Vaneigens was able to benefit from the market knowledge of New Technology Search&#8217;s head hunter, as he himself had been active as entrepreneur in the Salesforce ecosystem. As a result, he knew better than anyone what challenges Vaneigens faced and what profiles were needed.</p>
<p>The search process focused entirely on quality rather than volume. That meant that New Technology Search&#8217;s partners conducted high-quality interviews with the candidates, and were open and honest with both the client and candidates throughout the search. This approach results in fewer mistakes and a better match &#8211; and a higher probability that a candidate will actually be capable of doing the job and also stay with the new employer.</p>

New Technology Search not only has the right experience and network for our business, there is also a strong personal click with clients and candidates. Head-hunting is and always has been a people business.

Boudewijn Wildeman
CEO Vaneigens